"BURGERS HAVE BECOME A REAL BORE. IT'S JUST MINCE ON TOAST." - A.A. GILL
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london
Truthfully we haven't really been back to Honest that much because it wasn't really our thing, so when we heard that they were bashing out a Yank-inspired special at the normally-houred central London branch we thought we'd mosey on down to their beef corral and give it a shot.
Coffee shop it clearly is not - vivid, gaudy, and in your face, right down to the sign at the entrance to the toilets that promises ‘THRILLS’. We’d hardly call taking a shit thrilling.
Even the doltish pre-launch copywriting of ‘sexy burgers’ and ‘triumphant hot dogs’ reeked of branding agency oversteer…
There is nowhere else on earth, other than Aerobie’s factory itself, that has a higher concentration of AeroPresses per square foot.
Despite being at the tail end of some gnarly hangovers, you don’t turn down a free shot…
With the Fatt crew firmly ensconced in the Sun and 13 Cantons (a name we get wrong practically every time we try to tell it to anyone), a Fuller’s pub just off Beak Street, why not see if they could pull off a P&B-style feat of betterment?
We have to apologise in advance for what is less of a professional breakdown, and more of a vague recollection of Bleecker St Burger’s offerings, as we were fucking blotto by the time we got to Red Market on Saturday night.
Unfortunately it felt like they couldn’t wait for us to get out of there…
When we got there though, we were met with the predictably sharp intake of breath from the maître d’ and an hour long wait for a couple of seats at the bar. So what to do in the meantime? Well, Mishkin’s is right next door, so why not go and try the burger they were sold out of last time?
This is one of those fancy pub burgers for the flash city worker crowd, in keeping with where it’s situated. But, we guess it’s just a bit too fancy for us. Too much unnecessary gastro-flair.
